Mars had a big problem when deciding to launch bites. Every competing candy brand had beat them to the punch and were top of mind and taking up space on store shelves.  So, how do you create news and excitement about something that’s years late to the market? By pretending Snickers and Twix had the idea waaaay before the competitors but something always got in the way. So, for the launch of these new products, we looked way back to Snickers and Twix fictional past to provide some entirely plausible and absurd reasons why they didn’t introduce them sooner.  In 2015, the Gunn Report named the launch campaign for Twix Bites “The Most Awarded Film Ads in the US”  (3rd in the world).